Gender Differentials in Plantain marketing in Yenagoa, Local Government Area, Bayelsa

Abstract:

This study examined gender differentials in plantain marketing in Yenagoa Local Government Area, Bayelsa State. A sample of 80 respondents was randomly selected and administered a questionnaire to gather data. The method of analysis included descriptive statistics, marketing margin analysis, and multiple regression. It was found that the cost of plantain marketing is higher for the male respondents when compared to the female respondents but the revenue realized from the sales of plantain per month and per year is lower for the male respondents when compared to the female respondents. Based on the findings, it was concluded that there is gender differentials in plantain marketing in Yenagoa Local Government Area, Bayelsa state. The female plantain marketers generated more revenue when compared to the male plantain marketers. It was therefore recommended among others that the male plantain marketers should liaise with their female counterpart to acquire more skills in carrying out their business. By so doing, they will lessen the cost overhead and improve on their profit margin.